E-commerce is a great business opportunity, especially in 2023. The cost of acquiring a customer was at an all-time high in 2022 but most businesses are cutting their marketing budget. This is the best time to grow your business because the cost of reach is lower.
Here are some strategies you can apply today to make more money in e-commerce.
1. Use the right social media channels to reach more customers
Start posting more organic content on platforms like:
- TikTok
- Instagram Reels
- Facebook Reels
- YouTube Shorts
2. Increase your average order value (AOV)
The simplest strategy to get your customers to buy more from you is by adding more value.
You can use the following tactics to increase your average order value:
- Bundling multiple products
- Upsell premium products
- Cross-sell complimentary products
3. Use a loyalty program
The purpose of a loyalty program is to retain customers by rewarding them for frequent purchases.
You can use a simple loyalty program with just your customer's email and phone number.
Want to get more traffic, sales, and repeat sales?
